How to explain the importance of content
The world now demands engaging content and quickly. The stakes are high and here is the evidence ...
Combating the content battle
Let's begin with dispelling a few myths;
1) Content is all about advertising.
2) Customers do not like mailshots.
3) A great product will sell itself.
How many of the above do you think are true? Correct, none of them! Now, I will explain why...